The name Urban Assembly Media High School may raise images of a school filled with budding Oprah Winfreys. Indeed, this may be the path that some of the students take, given they are attending a school with such partners as ABC, TimeWarner, and the Daily News. But founding Principal Lynette Delgado has a much broader concept in mind a school focused on teaching about the power of media, how it works, and how it affects our understanding of the truth. "When I see one neighborhood with a lot of cigarette advertising and another with none, I want to explore why and how it affects a community's perception of itself," Delgado told us.