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Our Insights

What’s Special

Earn a free associate's degree in communications design

The Downside

Some students concerned about bullying

High School for Innovation in Advertising and Media is a six-year CTE (career and technical education) school serving grades 9 to 14. It is part of the city’s growing P-TECH network of schools that are designed to offer students the opportunity to graduate with both a high school diploma and an associate’s degree. Students may work towards a degree in communications design by taking free classes at New York City College of Technology (City Tech). 

Academics & Instruction: In addition to taking classes at City Tech, students may earn college credit by taking Advanced Placement classes onsite, College Now courses at Borough of Manhattan Community College, and online college courses through a partnership with National Equity Lab.

Many students get paid work experience. As a SYEP (Summer Youth Employment Program) worksite, the school is able to offer more than half their students a summer job. And through the City’s Modern Youth Apprenticeship program, students learn and work in real job settings throughout the school year. 

There’s a range of after-school clubs and activities such as student government, podcasting, women's empowerment, improv, gaming, anime, filmmaking, greenhouse activities, audio-visual work, and social media engagement.
 
Culture & Environment: The school has a full-time social worker and guidance department. Academic support is offered through in-class and after-school tutoring.

A downside: Some students have concerns about bullying; on the most recent NYC School Survey, more than half say students harass, bully, or intimidate others. However, the majority say they feel safe in school hallways, bathrooms and locker rooms. 

Themes & Programs: Students may pursue coursework in three areas: advertising and media, entrepreneurship, and computer programming. The advertising track offers classes such as graphic design, graphic communications, and media technologies and certification in Adobe Photoshop and Illustrator. In entrepreneurship, students design their own mock business and participate in competitions. Students focusing on computer science learn and may earn certifications and Java Script and Python.

There’s also an urban farming program where students study sustainability and develop solutions to food shortages in hydroponic labs. 

Special Education & English as a New Language (ENL): The school offers ICT (integrated co-teaching) for students with disabilities, and an English as a New Language program, plus in-class instructional support. 

Building & Facilities: Housed in the Canarsie Educational Campus, the school has well-equipped labs to support CTE instruction as well as a greenhouse and a hydroponics lab.

College & Career: The school’s guidance counselors support students with college applications and post-graduation goals. (Lydie Raschka, web reports and responses to a questionnaire, February 2024)

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School Stats

Citywide Average Key
This school is Better Near Worse than the citywide average

Academics

School
Citywide
How many students graduate in 4 years?
 
92%
How many students with disabilities graduate in 4 years?
 
73%
Average daily attendance
 
86%
How many students miss 18 or more days of school?
 
46%
How many parents of students with disabilities say this school offers enough activities and services for their children's needs?
 
81%
How many parents of students with disabilities say this school works to achieve the goals of their students' IEPs?
 
86%
From the 2021-22 School Quality Guide and 2020-21 NYC School Survey

Students

281
Number of students
Citywide Average is 599

Race/Ethnicity


School
Citywide
Low-income students
 
76%
Students with disabilities
 
26%
Multilingual learners
 
8%
From the 2022-23 Demographic Snapshot

Safety & Vibe

School
Citywide
How many students were suspended?
 
2%
How many students say they feel safe in the hallways, bathrooms and locker rooms?
 
93%
How many students think bullying happens most or all of the time at this school?
 
60%
How many students say that some are bullied at their school because of their gender or sexual orientation?
 
54%
From the 2020-21 NYC School Survey and 2019-20 NY State Report Card

Faculty & Staff

School
Citywide
How many teachers say the principal is an effective manager?
 
70%
14.2
Years of principal experience at this school
Citywide Average is 7
208
Number of students for each guidance counselor or social worker
Citywide Average is 157

Teachers’ Race/Ethnicity


How many teachers have 3 or more years of experience teaching?
 
64%
Are teachers effective?
From the 2020-21 NYC School Survey, 2021-22 School Quality Guide, 2019-20 Report on School-Based Staff Demographics, 2021 Guidance Counselor Report, and this school's most recent Quality Review Report

Advanced Courses

Which students have access to advanced courses at this school? Learn more

Calculus

Not offered in 2019-20

Computer Science

 
24%

Physics

 
0%

Advanced Foreign Language

Not offered in 2019-20

AP/IB Arts, English, History or Social Science

 
42%

AP/IB Math or Science

 
12%

Music

Not offered in 2019-20
From unpublished, anonymized data from the 2021-22 school year provided by the New York State Education Department, brought to you by

College Readiness

School
Citywide
How many students graduate with test scores high enough to enroll at CUNY without remedial help?
 
48%
How many students take a college-level course or earn a professional certificate?
 
77%
How many students who have graduated from this high school stay in college for at least 3 semesters?
 
60%
From the 2020-21 and 2021-22 School Quality Guide
How many students filled out a FAFSA form by the end of their senior year?
 
100%
From the 2022-23 FAFSA data released by Federal Student Aid, brought you by
For more information about our data sources, see About Our Data · More DOE statistics for this school

Programs & Admissions

From the 2024 High School Directory

High School for Innovation in Advertising and Media (L48A)

Admissions Method: Ed. Opt.

Program Description:

The advertising and media program teaches students how these areas impact the creation of a business solution for clients. Students have the opportunity to explore and become certified in the technology used in advertising including programming, animation, web design, and production. Throughout four years at IAM, students will be exposed to professional settings through field trips and competitions. Students are also able to explore software engineering, including game, web, and app development.

Offerings

From the 2024 High School Directory

Language Courses

Spanish

Advanced Courses

Algebra II (Advanced Math), AP English Language and Composition, AP English Literature and Composition, AP Environmental Science, ELA (College Course [Uncredited]), Physics (Advanced Science), World Languages (Advanced World Languages)

Boys PSAL teams

Baseball, Basketball, Football, Handball, Indoor Track, Outdoor Track, Soccer, Wrestling

Girls PSAL teams

Basketball, Indoor Track, Outdoor Track, Soccer, Softball, Volleyball, Wrestling

Read about admissions, academics, and more at this school on NYCDOE’s MySchools

NYC Department of Education: MySchools

Contact & Location

Location

1600 Rockaway Parkway
Brooklyn NY 11236

Trains: L Line to Canarsie - Rockaway Parkway

Buses: B103, B17, B42, B6, B60, B82, B82-SBS, BM2


Contact

Principal: Adaleza Michelena

Parent Coordinator: Danielle Moorer

Website

Other Details

Shared campus? Yes

This school shares the Canarsie Educational Campus with two other schools

Uniforms required? No
Metal detectors? Yes

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